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MAG

A diversified group whose residential arm spans the affordable end and, at the other extreme, the Keturah wellness-led development in Meydan.

16 lots in stock across 12 projects. Of the 14 with a known status: 3 ready, 11 under construction. By median price — 5th of 15.

Median price $1.39M AED 5,100,000
Entry price $181K AED 665,000 — the cheapest lot
Per square foot $1,569 AED 5,763 / sq.ft, median
Completed stock 21% 5 lots discounted, deepest −15%

Where they build

The districts where this developer has the most lots in our stock.

Dubai Creek Harbour 6 Dubailand 5 MBR City 3 Dubai Marina 1 Business Bay 1

What kind of developer this is

Keturah, and the wellness premise

Keturah Reserve and Keturah Resort are built around a bio-living specification — air and water filtration, circadian lighting, materials chosen for what they do not off-gas, layouts organised around daylight. Whether that is worth its premium is a personal judgement, but it is a coherent product rather than a marketing overlay, and it has no direct competitor here.

The Meydan location puts it close to Downtown without Downtown density, on the waterway, which is a genuinely strong position that the district around it is still growing into.

The rest of the group

MAG also builds straightforward affordable housing, including large schemes in Dubai South aimed at first-time resident buyers. That is a different business with different risks, and its record should be checked on its own terms.

Treat "MAG" as a holding company name rather than a quality signal in either direction.

What these numbers mean, and what they do not

The developer is inferred from the project name — there is no developer column in the base. So the figures describe our stock, not the company's share of the Dubai market: a developer sitting on an enormous volume of completed housing can look smaller here than one whose projects reach the resale market more often.

These are asking prices, not closed transactions. For a specific building I pull the registered Land Department sales and show where deals actually closed.

Other developers

All developers →

Is MAG worth buying

It depends what you are buying and why. Send me your budget and the job it has to do — I will tell you which of this developer's projects make sense right now and which I would walk past.

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