Palma Holding: low-rise on the beach, and why that is a different product
A developer building low-rise beachfront residences on Palm Jumeirah. What separates a low-rise waterfront building from a tower, on cost, tenant profile and resale.
Serenia District East Residences
Serenia District · Palma Holding
Project factsheet
Storeys 30
Developer Palma Holding
Status Planned
District Serenia District
Handover Q2 2030
Photos and renders of the building and grounds — not of this particular unit.
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Layouts and the handover date come from the developer's brochure in our archive. Prices and payment plans from the same source are deliberately not published: they are dated to when the brochure was issued and do not match today's prices. I will send the current ones over WhatsApp.
Developer prices
These are the starting prices as of the date shown, not today's list: off-plan they are revised several times a year, and more often upwards than down.
- 1 bedroom — 1 lot from AED 2 296 000 2082 sqft, из них балкон 1310 as of 5 October 2026
- 2 bedrooms — 66 lots from AED 3 497 000 1316–2853 sqft as of 5 October 2026
- 3 bedrooms — 16 lots from AED 6 414 000 2248–2330 sqft as of 5 October 2026
- 4 bedrooms — 6 lots from AED 8 226 000 2772–2850 sqft as of 5 October 2026
- Full floor — 7 lots from AED 27 622 000 10 284–10 373 sqft as of 5 October 2026
- Payment plan
- 50/50
- Developer
- Palma Holding
Figures come from the developer's own materials sent to brokers, dated 5 October 2026. The commentary behind them is written up in the Russian version of this page.
About the building
Located in Serenia District. Developer — Palma Holding.
About the project
Serenia District East Residences is a residential complex of several buildings in Serenia District, handover is due Q2 2030.
The developer is Palma Holding.
The tallest tower rises 30 storeys.
No lots from this project are in our database today. It is topped up every night, so listings for the building can turn up on any day.
A planned multi-building complex by Palma Holding in Serenia District: up to 30 storeys, handover in Q2 2030.
What it is
Serenia District East Residences is a multi-building complex by Palma Holding, status "planned". The passport names the district as Serenia District; our catalogue files the project under Jumeirah Islands. The tallest building has 30 storeys; the brochure gives handover in Q2 2030.
Unit count and layouts are not given, and we don't quote brochure prices. There are no lots in our stock.
The eastern half of the project
The same developer has Serenia District West, and it shows how Palma sells: in 2025 the western building's unsold stock almost halved in seven weeks while the price barely moved.
The eastern part is at a different stage — only announced, with handover in Q2 2030. The neighbouring building's track record speaks to demand, not to this one's timeline.
Propsearch passport: multi-building complex, up to 30 storeys, developer Palma Holding, status "planned". Developer's brochure in our archive: handover date. Palma availability lists for Serenia District West, 2025. Our stock as of 21 September 2026: no lots in the project.
Registered sales in the building
Since the start of 2026 (to 10 November) the Dubai Land Department has registered 122 sales in Serenia District East Residences, at a median price of AED 3 757 000 (AED 2 643 per sq ft).
| Year | Sales | Median price | AED/sqft | Total value |
|---|---|---|---|---|
| 2026, to 10 November | 122 | AED 3 757 000 | 2 643 | AED 451.1m |
Registered sales of all property types; 2026 is a partial year. Medians, not averages; with fewer than 5 sales no price is quoted. Off-plan share of sales over the last 12 months: 100%.
| Type | Annual rent | Contracts | Gross yield |
|---|---|---|---|
| Studios | AED 56 000 | 20 | — |
| 1-bedroom | AED 83 000 | 53 | — |
| 2-bedroom | AED 180 000 | 22 | — |
| 3-bedroom | AED 225 000 | 55 | — |
Median Ejari contract (November 2025 — October 2026) across the whole community rather than this building: rents are not published building by building. Gross yield — before service charges, vacancy and fees.
Between April 2026 and October 2026 the median price per sq ft moved from AED 2 225 to AED 2 715 (+22%).
Monthly median of registered sales, ready and off-plan together; months with fewer than five sales are left out.
| Date | Unit | Status | Size, sq ft | Price | AED/sqft |
|---|---|---|---|---|---|
| 22/10/2026 | Apartment, 3-bedroom | off-plan | 2 306 | AED 7 254 000 | 3 146 |
| 16/10/2026 | Apartment, 2-bedroom | off-plan | 1 609 | AED 4 303 000 | 2 675 |
| 16/10/2026 | Apartment, 1-bedroom | off-plan | 855 | AED 1 965 000 | 2 298 |
| 05/10/2026 | Apartment, 2-bedroom | off-plan | 1 338 | AED 3 831 000 | 2 864 |
| 05/10/2026 | Apartment, 2-bedroom | off-plan | 1 387 | AED 3 787 000 | 2 730 |
| 05/10/2026 | Apartment, 2-bedroom | off-plan | 1 363 | AED 3 905 000 | 2 865 |
| 05/10/2026 | Apartment, 2-bedroom | off-plan | 1 390 | AED 3 749 000 | 2 696 |
| 05/10/2026 | Apartment, 2-bedroom | off-plan | 1 591 | AED 4 257 000 | 2 676 |
| 05/10/2026 | Apartment, 2-bedroom | off-plan | 1 385 | AED 4 088 000 | 2 952 |
| 05/10/2026 | Apartment, 2-bedroom | off-plan | 1 364 | AED 3 682 000 | 2 700 |
| 29/09/2026 | Apartment, 3-bedroom | off-plan | 2 248 | AED 6 016 000 | 2 677 |
| 28/09/2026 | Apartment, 2-bedroom | off-plan | 1 390 | AED 3 978 000 | 2 861 |
Buyer, seller and unit number are not part of the Land Department open data.
Source: Dubai Data (calculated from Dubai Land Department open data), data to 10 November 2026.
Where it is
Nothing in the stock for this project right now
Listings for Serenia District East Residences do not turn up every day. Message me — I will check the closed bases and suggest similar options nearby, in Serenia District.
Ask about this project Handover payment
A mortgage covers the final instalment
The final payment on this building falls in 2030 — under off-plan plans that is 40–60% of the price in one go. A UAE bank closes it: the flat becomes the security, and nothing is added on top of what the developer has already been paid.
- Up to 80% of the appraised value, no extra down payment
- 3.99% fixed for three years, up to 25 years in term
- 6–12 months before the keys — the bank wants six months of income history
Already been invoiced, or missed the date? That is not a dead end either — write and we will look at what the developer will accept.
Ask on WhatsAppFrequently asked about Serenia District East Residences
Who is the developer of Serenia District East Residences?
Palma Holding.
How many floors does Serenia District East Residences have?
30 — that is the tallest building of the complex.
When is Serenia District East Residences handed over?
The developer's brochure says Q2 2030. The date in the contract for a particular unit can differ — I check it before the deal.
How much does an apartment in Serenia District East Residences cost?
No open lots for the building today. I will check the price of the layout you are after in the closed databases and send it with every cost of the deal worked out.
In the news
What has been written about the building, its developer and Serenia District
Services
All services →Related services
Where this project stands today
I will tell you which layouts are available now, what entry really costs and what the people who live in or let the building think of it — no marketing language.
Ask a question
Telegram is the fastest way — I answer personally.
Message on Telegram