Palma Holding: low-rise on the beach, and why that is a different product
A developer building low-rise beachfront residences on Palm Jumeirah. What separates a low-rise waterfront building from a tower, on cost, tenant profile and resale.
Serenia District West
Palm Jumeirah · Palma Holding
Project factsheet
Developer Palma Holding
Status Under construction
District Palm Jumeirah
Layouts 1, 2 and 3 bedrooms
Photos and renders of the building and grounds — not of this particular unit.
1 / 3
Layouts and the handover date come from the developer's brochure in our archive. Prices and payment plans from the same source are deliberately not published: they are dated to when the brochure was issued and do not match today's prices. I will send the current ones over WhatsApp.
Developer prices
The developer's last quote in our materials is dated 4 July 2025, which is more than 6 months old, so the sums are not shown here. I will send the current price list and availability over WhatsApp.
- Developer
- Palma Holding
Figures come from the developer's own materials sent to brokers, dated 4 July 2025. The commentary behind them is written up in the Russian version of this page.
About the building
A residential building in Palm Jumeirah, currently under construction. Developer — Palma Holding.
Specifications for Serenia District West per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
About the project
Serenia District West is a residential building in Palm Jumeirah.
The developer is Palma Holding.
Layouts, according to the developer's brochure — 1, 2 and 3 bedrooms.
There is not a single lot in this project in the database right now — it is refreshed every night, and listings here appear and go.
Where it is
The pin is placed by district — I send the exact address on request.
Nothing in the stock for this project right now
The stock refreshes every night, and lots here appear and go. Message me — I will check the closed bases and suggest the nearest alternatives in Palm Jumeirah.
Ask about this projectFrequently asked about Serenia District West
Who is the developer of Serenia District West?
Palma Holding.
What layouts are there in Serenia District West?
1-bedroom, 2-bedroom and 3-bedroom, according to the developer's brochure. Which sizes are actually free right now depends on what is on the market; I will send the current list.
Where is Serenia District West?
Palm Jumeirah. The palm-shaped island: villas on the fronds, apartments along the trunk, resorts around the crescent.
How much does an apartment in Serenia District West cost?
There are no open listings for this building in the database right now. I will check the price for a particular layout against the closed databases and send it with the deal costs worked out.
In the news
What has been written about Palm Jumeirah, the developer and off-plan
Armani Beach Residences on Palm Jumeirah: 53 homes, Tadao Ando and a slip to 2027
A project built around three names, with fifty-three apartments in the whole scheme. Why the district’s price per foot tells you nothing about it, and what to check in projects like this.
Taraf Development: a branded villa is not a branded apartment
A developer building branded homes on the Palm and branded villas in MBR City. Putting a fashion name on a house works differently from putting it on a tower, in three specific ways.
Parshwa Holdings Ltd and Zabeel Investments: buying from a joint venture
A Palm Jumeirah building delivered by two companies together. Joint ventures are common in Dubai development and they change one thing that matters: who exactly owes you what.
ETA Star: an engineering group that built apartments
The property arm of a large regional engineering and contracting group, with towers in the Marina and on the Palm. What an engineering parent means in a delivered building.
IFA Hotels & Resorts: a hospitality company that built homes on the Palm
A resort developer whose Palm Jumeirah buildings sit beside its own hotels. What sharing a site with a hotel means for daily life, service charges and governance.
Roya Lifestyle Development: one project, one brand, one set of questions
A developer whose portfolio is essentially a single branded project on Palm Jumeirah. What to do when there is no delivery record to examine and no second project to compare against.
Kerzner International: when the hotel operator is the name on your home
The operator behind Atlantis and One&Only, with residences attached to its resorts. What an operator-led residence gives, what it costs annually, and where the value sits.
Al Mana Global and Al Shafar Investment: what selling actually involves
Two companies that together delivered a branded low-rise on Palm Jumeirah. Buyers plan the purchase in detail and the exit not at all — here is the process, the costs and the timeline.
Where this project stands today
I will send the available layouts, the real entry price and what owners and tenants actually say about the building — without the brochure language.
Ask a question
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