Enshaa: an early branded residence, twenty years on
The developer behind one of Dubai’s first fashion-branded buildings and a tall tower on the creek. What happens to a branded premium once the building is no longer new.
Culture Village · Binghatti Developers
Photos and renders of the building and grounds — not of this particular unit.
Layouts and the handover date come from the developer's brochure in our archive. Prices and payment plans from the same source are deliberately not published: they are dated to when the brochure was issued and do not match today's prices. I will send the current ones over WhatsApp.
These are the starting prices as of the date shown, not today's list: off-plan they are revised several times a year, and more often upwards than down.
Figures come from the developer's own materials sent to brokers, dated 26 October 2026. The commentary behind them is written up in the Russian version of this page.
31-storey mixed-use complex in Culture Village. Developer — Binghatti Developers.
Binghatti Spectre is a 31-storey mixed-use complex in Culture Village, handover is due Q4 2028.
The developer is Binghatti Developers.
The building holds 712 apartments in total. Layouts, according to the developer's brochure — studios, 1, 2 and 3 bedrooms.
The database currently holds 1 lot in this project, from 730 000 AED.
Two Binghatti towers by Al Jaddaf metro: 712 apartments, 235 offices and 19 retail units, handover due December 2028. The apartments sold out in two weeks; offices are still on sale from AED 1.95 million.
Binghatti Spectre is a mixed-use development by Binghatti in Al Jaddaf: two towers, A and B. Per the developer's project note it runs to four basements, a ground floor, three podium levels and 26 floors, 116.8 metres high.
The residential side is 712 apartments — 508 in Tower A and 204 in Tower B, studios to three bedrooms. The commercial side is 235 offices and 19 retail units.
Sales opened on 4 September 2026. On 16 September the developer told brokers the residential units had sold out, and the availability list of 7 October carries no apartments.
The developer's list of 7 October 2026 has 94 offices of 739 to 2 528 sq ft. Prices run from AED 1 947 999 to AED 6 724 999, which is AED 2 165–2 678 per sq ft.
The cheap end is thin: eight offices under AED 2.5 million, while more than half the list — 54 of 94 — is above AED 3.5 million. Offices sit on the podium levels and on floors 1 to 15.
Six retail units are on sale, from AED 7.83 million.
Al Jaddaf is a strip along the Creek between Bur Dubai and Ras Al Khor. By the developer's brochure, Al Jaddaf and Creek metro stations are two minutes away, Dubai Healthcare City and Downtown Dubai five, Business Bay, DIFC and DXB airport eight.
The plot has ramp access onto Al Khail Road (E44) and the D68 interchange.
Binghatti's notes to brokers: the preview brochure of 28 August 2026, the project note of 1 September 2026, the residential sell-out message of 16 September 2026 and the commercial availability list of 7 October 2026. Storeys and status from the Propsearch factsheet.
Source — Binghatti's preview brochure for Spectre, 28 August 2026, and the developer's project note to brokers, 1 September 2026. The figures describe the whole development, not an individual office or apartment; drive times are the developer's own estimate.
The final payment on this building falls in 2028 — under off-plan plans that is 40–60% of the price in one go. A UAE bank closes it: the flat becomes the security, and nothing is added on top of what the developer has already been paid.
Already been invoiced, or missed the date? That is not a dead end either — write and we will look at what the developer will accept.
Ask on WhatsAppBinghatti Developers.
31. The building has 712 apartments.
The developer's brochure says Q4 2028. The date in the contract for a particular unit can differ — I check it before the deal.
Studios, 1-bedroom, 2-bedroom and 3-bedroom, according to the developer's brochure. Which sizes are actually free right now depends on what is on the market; I will send the current list.
Al Jaddaf. A creekside district between Downtown and the airport: new towers, a healthcare cluster, and a metro station.
The database currently holds 1 lot in this project, from 730 000 AED. Prices move every day, so it is worth asking for the current list for this building.
Swimming pool, Children's area, Shops. The list comes from the project description and covers the whole complex.
What has been written about the building, its developer and Culture Village
The developer behind one of Dubai’s first fashion-branded buildings and a tall tower on the creek. What happens to a branded premium once the building is no longer new.
A family developer that became the second largest by project count in Dubai. The model behind the architecture — concentration in a few districts, fast delivery, branded collaborations — and what a buyer should check.
Message me for the free layouts in Binghatti Spectre, the real entry price and what owners and tenants say — not the brochure copy.
Telegram is the fastest way — I answer personally.
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