Developer
Delivered projects, real completion dates against announced ones, handover quality, litigation history.
Choosing off-plan property in Dubai
Off-plan in Dubai is bought on a payment plan: part at launch, part during construction, the balance at the keys. It lets you in for a fraction of the price, but it also ties you in for years — so a wrong choice costs more than it would on a ready home.
Buyers’ money goes into the project escrow account and reaches the developer as construction progresses. That guards against money being spent elsewhere, but not against delays, design changes or a building where hundreds of units hit the market at once on handover.
We look at a new project through the eyes of its future seller: the developer and how past projects were delivered, how much is due at the keys, whether the contract can be assigned before handover, and what happens to prices when the building fills up with identical offers.
Talk to a licensed broker: 📲 +971 50 120 32 64 on WhatsApp, @dubai_oleg on Telegram
Select Group new launch: what to do in the first 48 hours
The full write-up is on the video page.
What we check before the reservation
Payment plan
How much is due at the keys. If it is 40–80% of the price, we decide in advance how to cover it — own funds or a handover mortgage.
The SPA
Completion dates and penalties, cancellation and retention terms, the force majeure clause and assignment terms — before signing.
Liquidity at handover
How many similar units will come to market at the same time, rents in the area, and whether end buyers want this format.
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Choose an off-plan project
Video
More on this from our channel
Reviews and explainers from our English YouTube channel.
Full reviews
Frequently asked questions
Does escrow protect the buyer?
It guards against the money being used for anything but the project. It does not replace checking the developer and the contract.
Can I sell before completion?
Yes, by assigning the contract. The terms — developer consent, minimum percentage paid, fee — are in the contract, and you need to know them before buying.
What if the payment at the keys is more than I have?
A bank can cover it: UAE banks run mortgages for the final payment, and preparation is best started a year before completion.
See also
In the news
Articles and news on the subject of this service.
Off-plan EOI deposits in Dubai: what they buy you and when the money is not refundable
An Expression of Interest reserves a place in line for a Dubai off-plan launch — usually with a deposit, and the SPA has to reach Oqood within 90 days of signing. Whether the deposit is refundable depends entirely on the developer’s own terms, not on any regulation.
Dubai off-plan registration: the Land Department launches Oqood 2.0 — what changes for buyers
On 3 September 2026 the Dubai Land Department launched Oqood 2.0, the new version of the interim register for off-plan sales: a pre-submission questionnaire, auto-filled data, live status tracking. The 4% fee is unchanged. What Oqood is and why a buyer should care.
Off-plan escrow in Dubai and Abu Dhabi: AED 500,000 fines for early marketing and EOIs only through Madhmoun
In June 2024 the Dubai Land Department fined three developers AED 500,000 each for marketing projects before registration and escrow. Since 16 February 2026 Abu Dhabi takes off-plan EOIs only through ADREC’s Madhmoun platform and a government escrow. What it means for buyers.
How a Dubai launch price list is built, and how to read one
A launch sells out in an afternoon, which is exactly the problem: the buyer has the least time to think at the moment the most is being decided. What the price list is actually telling you, and which columns matter.
Escrow in Dubai: where an off-plan payment actually sits, and how to check it
Off-plan money does not go to the developer. It goes to an account opened for one project, at a bank, under supervision, and is released against verified construction. What escrow protects against — and the three risks it leaves entirely with you.
Oqood and the title deed: what you actually own before handover
Buy off-plan and you do not own an apartment — you own a registered position in a contract. What Oqood registration is, why the 4% is paid at the start rather than at the keys, and what changes on the day the title deed is issued.
A capital developer entered Dubai: 1,300 homes sold out before noon
Five things worked at once. But a phase selling out in hours is an indicator of the market’s state at that moment rather than proof of the project’s quality.
Cash discounts and escrow accounts: two things every Dubai buyer should understand
Why a developer pays for money arriving early, how much that is worth, and what an escrow account does and does not protect. The single number to check before any off-plan payment.
Artistry One Residences in Dubai Design District: Select Group’s 36-Storey Tower
Select Group has opened private sales for a 36-storey tower in the d3 design quarter, with views of Downtown, Burj Khalifa, the canal and Sheikh Zayed Road. Prices from AED 2.3m for a one-bedroom, 50/50 payment plan.
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