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Al Furjan · Pure Gold Real Estate Development
Layouts and the handover date come from the developer's brochure in our archive. Prices and payment plans from the same source are deliberately not published: they are dated to when the brochure was issued and do not match today's prices. I will send the current ones over WhatsApp.
Floor plans from the developer's own materials. The areas and the unit split on them were correct when the drawing was issued — check them against the plan attached to the contract before the deal.
14-storey residential building in Al Furjan, completed in 2023. Developer — Pure Gold Real Estate Development. Architect — EDMAC Engineering Consultant.
Specifications for PG Upper House per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
PG Upper House is a 14-storey residential building in Al Furjan, completed in 2023.
The developer is Pure Gold Real Estate Development. The architecture is by EDMAC Engineering Consultant.
The building holds 103 apartments in total. Layouts, according to the developer's brochure — 1, 2 and 3 bedrooms.
No lots from this project are in our database today. It is topped up every night, so listings for the building can turn up on any day.
Fourteen storeys and 103 residences by Pure Gold Real Estate in Al Furjan, handed over in 2023. We have no lots of our own in this building right now — pricing has to be benchmarked against its neighbours.
PG Upper House is a 14-storey, 103-residence building by Pure Gold Real Estate Development in Al Furjan. The architect is EDMAC Engineering Consultant. The building was completed in 2023.
The same developer has a newer project in the district too — PG One, 17 storeys, with handover marked for 2026. PG Upper House is three years older and already fully occupied.
We currently have no lots of our own in this building — neither ready units nor assignments.
We don't have a direct benchmark for PG Upper House itself. But the same developer's PG One is in our stock, and it shows roughly where Pure Gold sits: AED 1570 per square foot — about level with the district average.
| Project | AED per ft² | Lots | Average size |
|---|---|---|---|
| Nakheel (villas) | 1819 | 4 | 3533 ft² |
| Murooj Al Furjan | 1761 | 6 | 3571 ft² |
| Equiti Home | 1754 | 2 | 891 ft² |
| Al Furjan West | 1669 | 35 | 3906 ft² |
| Al Furjan West (custom) | 1541 | 4 | 7139 ft² |
| Barjeel 1 (Dubai Style) | 1481 | 4 | 3825 ft² |
| Gemz by Danube | 1462 | 2 | 1446 ft² |
| Azizi Central | 1304 | 2 | 1539 ft² |
Our own stock as of 28 August 2026: 82 lots district-wide, median AED 4.45 million, average price per square foot AED 1599. Projects with two or more lots and a verified area.
Al Furjan in our database is 82 lots, with a median of AED 4.45 million and an average price of AED 1599 per square foot. That's among the cheapest per-square-foot prices of any district we track: JVC runs AED 1896, Dubai Hills AED 2706, Business Bay AED 3585.
The reason isn't build quality — it's location. Al Furjan sits away from the coast, between Sheikh Zayed Road and Al Maktoum Road, and sells on floor area and metro access rather than a view.
For a building with no listings of our own, that context matters more than usual: pricing has to be checked against the resale market rather than against our own lots, and the sensible anchors are the district median and PG One's own price.
propsearch building record: 14 storeys, 103 residences, developer Pure Gold Real Estate Development, architect EDMAC Engineering Consultant, handed over 2023. Our own stock as of 28 August 2026: medians and price per square foot for Al Furjan, JVC, Dubai Hills Estate and Business Bay; figures for PG One from the same developer.
Listings for PG Upper House do not turn up every day. Message me — I will check the closed bases and suggest similar options nearby, in Al Furjan.
Ask about this projectPure Gold Real Estate Development. The architecture is by EDMAC Engineering Consultant.
14. The building has 103 apartments.
Yes, the building was handed over in 2023. This is ready housing: you can move in or let it out right after the deal.
1-bedroom, 2-bedroom and 3-bedroom, according to the developer's brochure. Which sizes are actually free right now depends on what is on the market; I will send the current list.
Al Furjan. A mid-market district between Discovery Gardens and Jebel Ali with two metro stations — the quiet alternative to JVC.
There are no open listings for this building in the database right now. I will check the price for a particular layout against the closed databases and send it with the deal costs worked out.
What has been written about the building, its developer and Al Furjan
Richmond District is the first fully integrated master-planned community in Al Furjan: John Richmond design, a shared podium with a lagoon, pools and fitness, hotel-style services and Discovery Gardens metro station a minute away. What it means for residents and investors.
Written landlord permission for a pet in Dubai is mandatory — a verbal agreement is not enough. Keeping a dog in Downtown or Business Bay is close to impossible, while a villa in Arabian Ranches or Al Furjan solves the walking problem by design.
In December 2023, regulator Trakhees issued Nakheel Dubai's first 3D-printing construction licence, for Al Furjan Hills. Printing itself took 20 days — but the structure was a gatehouse, not a home. Dubai's target is 25% of new buildings by 2030. What is actually on the market in 2026.
A developer with a completed building in Al Furjan. Gross yield, net yield and return on invested capital are three different figures — and sales decks show the least useful one.
A developer with a completed Al Furjan building. Brokers are licensed and the licence is checkable — and the more useful question is who pays them.
A developer with a completed Al Furjan building. A tenanted unit comes with income from day one and with a contract you did not write — and you inherit both.
A developer with mixed retail-and-residential buildings in Al Furjan. Living above active commercial space has specific advantages and specific problems, and both are checkable.
A jewellery and retail business developing residential buildings in Al Furjan. What carries over from another industry, what does not, and how to check a first-generation developer.
A rental forecast is interesting not for its average but for the spread between districts. The reason for the gap is supply, not prestige.
I will tell you which layouts are available now, what entry really costs and what the people who live in or let the building think of it — no marketing language.
Telegram is the fastest way — I answer personally.
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