Enshaa: an early branded residence, twenty years on
The developer behind one of Dubai’s first fashion-branded buildings and a tall tower on the creek. What happens to a branded premium once the building is no longer new.
Culture Village · LMD
Photos and renders of the building and grounds — not of this particular unit.
Floor plans from the developer's own materials. The areas and the unit split on them were correct when the drawing was issued — check them against the plan attached to the contract before the deal.
24-storey residential building in Culture Village. Developer — LMD. Architect — CVTEC Consulting Engineers.
Specifications for Boutique 23 per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
Boutique 23 is a 24-storey residential building in Culture Village, currently under construction.
The developer is LMD. The architecture is by CVTEC Consulting Engineers.
The database currently holds 2 lots in this project, from 700,740 AED.
The residential part of LMD's tower in Culture Village on the Al Jaddaf waterfront: apartments from the 6th to the 23rd floor — studios, one- and two-bedrooms and a penthouse — five to seven minutes' walk from the metro.
Boutique 23 (Boutique XXIII in the launch deck) is a Continental Investments LMD project, which the developer calls the latest addition to its Dubai portfolio. Per the launch deck: four basement levels, ground and 23 floors above. Floors 1 to 5 are offices, floors 6 to 23 are apartments, with retail at the bottom.
The office part of the building has its own page — different buyers, different tenants, different economics, and mixing them in one write-up confuses both audiences.
Per the developer's deck the building has 253 units in total, offices included. The architect is CVTEC Consulting Engineers; the propsearch passport counts 24 levels because it includes every level of the building, not just the floors above ground.
Per the launch deck, each floor from the 6th to the 22nd has 14 apartments: two studios, seven one-bedrooms and five two-bedrooms. The whole 23rd floor is a three-bedroom penthouse.
Sizes from the developer's unit-by-unit list dated 19.10.2023: one-bedrooms 511–649 sq ft, two-bedrooms 814–883 sq ft. Apartments come with kitchen appliances — fridge, cooker with oven, washing machine — and 3-metre ceilings.
The developer says plainly who the building is for: young professionals and couples, single-person households. The bet is on rising living costs and demand for small but new homes where you do not overpay for floor area.
In the same 19.10.2023 list the apartments were priced at AED 1,295–1,500 per sq ft. These are the developer's launch prices from three years ago — a reference for where the building started, not today's price list. Current prices and available units on request.
The developer estimated the service charge at roughly AED 13–16 per sq ft a year — moderate for a building with a pool and underground parking, but the final figure is only set after handover.
| Type | Size, sq ft | AED per sq ft |
|---|---|---|
| 1 bedroom | 511–649 | 1,295–1,500 |
| 2 bedrooms | 814–883 | 1,308–1,468 |
Launch prices, not current ones. Floors in the list run from the 6th to the 19th.
Per the same list, views split by orientation: north over the water and the Versace hotel, south and south-west towards the Burj Khalifa and Sheikh Rashid Road, east over Al Khail Road and the water, west over Sheikh Rashid Road.
For a compact unit the view is the main driver of rent, so look at the specific floor and orientation rather than the building's average price: a studio over the creek and a studio over the highway sit side by side on the price list and let very differently.
Amenities per the brochure and launch deck: an infinity pool, a gym, lounge areas, a courtyard, four levels of underground parking and podium parking. Ground-floor retail covers everyday errands without leaving the building.
The developer pitches the pool as an in-house oasis — somewhere to cool off after the heat and meet the neighbours. For residents of compact apartments, shared spaces like this stand in for the floor area they do not have inside.
At launch the developer quoted handover in Q2 2026. A site photo taken on 23.02.2026 — it is in the gallery — shows the concrete frame at roughly half height, with cranes and scaffolding. A building at that stage could not be delivered in the quoted quarter, so the real date should be checked against the regulator's inspection and a letter from the developer, not the launch deck.
Culture Village on the Al Jaddaf waterfront has turned from an industrial fringe into a district of new residential complexes, sports facilities, hotels, the Mohammed Bin Rashid Library and an arts centre. The developer calls it one of the city's most promising districts.
| Destination | Time |
|---|---|
| Al Jadaf metro | 5–7 min walk |
| DIFC | 10–13 min drive |
| Downtown Dubai | 12 min drive |
| Dubai International Airport | 12–13 min drive |
| Dubai Creek Harbour | 15 min drive |
| La Mer | 18 min drive |
| Dubai Marina | 25 min drive |
Developer figures: the brochure and the launch deck differ by a minute or two, so both are shown. Allow longer at rush hour.
LMD is a developer whose main portfolio is in Egypt (New Cairo and the North Coast), with projects in Barcelona and Greece. In Dubai it built Continental Tower and Marina Living in the Marina, built neighbouring Boutique XII in Culture Village and the Rukan community in Dubailand, and in 2025–2026 launched Taiyo Residences and The Pier Residence.
Structure, unit count, floor layout, handover date, fit-out, ceilings and service charge are from LMD's launch deck; sizes, views and launch prices from the developer's unit list dated 19.10.2023; amenities, travel times, district description and developer portfolio from the project brochure; construction progress from our own site photo of 23.02.2026; 24 levels and architect from the propsearch passport.
Offices at Boutique 23 — separate write-up →Our own photograph from the site, showing the building as it stood on the day it was taken. The renders above are what the developer drew — comparing the promise with construction progress beats looking at either one alone.
The final payment on this building falls in 2027 — under off-plan plans that is 40–60% of the price in one go. A UAE bank closes it: the flat becomes the security, and nothing is added on top of what the developer has already been paid.
Already been invoiced, or missed the date? That is not a dead end either — write and we will look at what the developer will accept.
Ask on WhatsAppLMD. The architecture is by CVTEC Consulting Engineers.
24.
Boutique 23 is still being built. The handover date of a given unit I verify against its contract before the deal.
Al Jaddaf. A creekside district between Downtown and the airport: new towers, a healthcare cluster, and a metro station.
The database currently holds 2 lots in this project, from 700,740 AED. Prices in the base are live and update every day; ask for the current list for the building before deciding.
What has been written about the building, its developer and Culture Village
The developer behind one of Dubai’s first fashion-branded buildings and a tall tower on the creek. What happens to a branded premium once the building is no longer new.
A developer with a record built in another market, now building in Dubai. Which parts of an overseas track record are real evidence here, and which are not.
I will tell you which layouts are available now, what entry really costs and what the people who live in or let the building think of it — no marketing language.
Telegram is the fastest way — I answer personally.
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