20 000 Deals in a Month: July 2025 Was the Second-Busiest Month in Dubai Market History

July in Dubai is normally the month the city empties out: temperatures near 50°C, schools on summer break, half the resident population away. That's exactly why July 2025's numbers are worth a closer look.

The numbers

• 20 304 transactions for the month.
• AED 65 billion in total value.
• +24.9% by volume and +29.5% by value, year-on-year.
• The second-highest monthly total on record.

Why seasonality stopped working

The explanation is simple and structural: most investors now buy remotely. A deal on an under-construction unit in Dubai doesn't require a trip — booking, contract and payment can all happen remotely, and the site can be viewed on video.

That has changed the market's seasonal profile. A summer slowdown used to be unavoidable because the buyer had to show up in person. Now it's the resale market — where viewing a property in person still matters — that slows in summer, while the primary market runs at full pace year-round.

Why this matters for an owner

The first thing to get right is what to compare against. If you're selling a completed apartment in summer, benchmarking against the market-wide record is misleading — off-plan is what sets that record. The resale segment is still slower in this period, and the right price should be calculated from deals in your own segment, not from the headlines.

And there's a second angle: most of July 2025's record volume is commitments with a 2028–2029 delivery horizon. Those are exactly what will determine what the market looks like when the wave of handovers arrives.

Based on Dubai Land Department data on transactions for July 2025.