Business Bay · SRG Holding Ltd
Photos and renders of the building and grounds — not of this particular unit.
29-storey hotel residence in Business Bay, completed in 2023. Developer — SRG Holding Ltd. Architect — ERGA Progress Engineering Consultants.
Specifications for Upside Business Bay per Propsearch and the Dubai Land Department. They describe the whole building, not the individual unit.
Upside is a 29-storey hotel residence in Business Bay, completed in 2023.
The developer is SRG Holding Ltd. The architecture is by ERGA Progress Engineering Consultants.
The database currently holds 2 lots in this project, from 1,545,000 AED.
SRG's furnished apartments in Business Bay: launch pricing in the brochure from AED 960,888 (~$260K), with a payment plan that continues after handover.
UPSIDE is a building in Business Bay by SRG Holding. Per the developer's brochure, apartments are delivered fully furnished, the starting price is listed as AED 960,888 with an asterisk, and a payment plan with instalments after handover is on offer.
The brochure positions this not as "an apartment to live in" but as serviced housing with shared spaces: co-working, lounges, common areas for residents. The furnishing here isn't a bonus — it's part of the product, built for monthly and short-term letting.
The document contains two distance lists, and they don't agree with each other. The first: Dubai Mall — 5 minutes, the metro — 7, DIFC — 8, Burj Khalifa — 8. The second, on a neighbouring page: Dubai Mall — 10 minutes, Burj Khalifa — 10, DIFC — 15, World Trade Centre — 15, DXB airport — 11, Museum of the Future — 12, Meydan — 15, Ras Al Khor — 9, Mall of the Emirates — 25, Burj Al Arab — 30, Alserkal Avenue — 20.
This isn't nitpicking: the difference between "8 minutes to DIFC" and "15 minutes to DIFC" is double. Go by the larger figure, or better, check the route yourself at rush hour.
Upside is a 29-storey building in central Business Bay. In summer 2023 studios started from USD 277,000. Kitchens are fitted with SMEG appliances and bathrooms with Italian tiles.
The co-living interiors were designed by Rania Hamed, named by AD Middle East among the UAE's notable designers, whose work blends the traditional and the contemporary with Japanese influences.
Starting price, furnishing, the post-handover payment plan, and both distance lists — the developer's project brochure. Height, launch price and specification — round-up of homes under USD 300,000, August 2023; interior designer — AD Middle East list of UAE designers, March 2024.
Our own photographs of the finished development: the gym, the pools, the terraces, the playground, a kitchen and the views from the balconies. The renders above are what the developer drew — comparing the promise with the result beats looking at either one alone.
Photos and renders of the building and grounds — not of this particular unit.
SRG Holding Ltd. The architecture is by ERGA Progress Engineering Consultants.
29.
Yes, the building was handed over in 2023. This is ready housing: you can move in or let it out right after the deal.
Business Bay. The canal district next to Downtown: conceived as offices, built mostly as apartments, now one of the most tenanted parts of the city.
The database currently holds 2 lots in this project, from 1,545,000 AED. Prices move every day, so it is worth asking for the current list for this building.
What has been written about the building, its developer and Business Bay
Business Bay recorded 14 prime transactions in August 2026 against Palm Jumeirah's 10 — while Dubai-wide transaction volume fell 37% year-on-year and value fell 44%. Rental search demand rose 44% over the same period. What these seemingly contradictory numbers actually mean.
Corinthia Dubai, twin towers above 500 m on Sheikh Zayed Road with a rooftop pool and a Corinthia hotel, is due by 2030. Al Habtoor Group has announced an AED 5bn ($1.36bn) office tower in Al Habtoor City. What the two projects say about the market and who should care.
Omniyat bought a reclaimed island in Marasi Bay to build the Burj Khalifa district's only urban beach club and Sunset Park, a private floating island for VELA Viento residents. In March 2026 it priced a $600m sukuk at 7.25% and said its $11.7bn launched portfolio is fully funded to completion.
Deyaar is building DWTN (Downtown) Residences in Business Bay: twin 445 m, 111-storey towers with 522 homes — 432 apartments, 76 duplexes, 13 penthouses and a “Royal Palace”. From AED 1.86m with half due at keys. Construction began in January 2026; completion is quoted for 2029–2030.
In October 2024 Binghatti said it would lift its portfolio from about AED 40bn to AED 100bn ($27.2bn) in 18 months. In 2025 revenue reached AED 12.43bn, more than 17,000 units were sold, and the AED 30bn Binghatti City launched in Nad Al Sheba. What the growth means for buyers.
Downtown is Dubai's tourist and status core, around AED 2,433/sqft on our own data. Business Bay is the business district next door, home to 17,000+ companies, around AED 1,871/sqft. We compare lifestyle, rental economics and who should pick which.
SOM designed Burj Khalifa and a 74-metre metro station in Creek Harbour that will be the tallest in the world. Zaha Hadid Architects built The Opus and is now building Oystra in Ras Al Khaimah. What separates a real premium from a marketing line.
Three major office schemes are rising around DIFC and Business Bay: Immersive Tower ($300m, 58,573 sq m, 2027), Aldar's 88,000 sq m tower by Emirates Towers metro (Q4 2027), and an office park with a theatre on Business Bay's largest plot. Vacancy in central clusters sits at 2–5%.
The RTA and Dubai Holding signed an AED 6bn (about $1.6bn) road programme: four new JVC access points with interchanges, double the capacity and 70% shorter journeys. Hessa Street phase two adds a 780 m bridge and a 480 m tunnel out of JVC. What it means for owners and buyers.
Message me for the free layouts in Upside, the real entry price and what owners and tenants say — not the brochure copy.
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