Artistry One Residences in Dubai Design District: Select Group’s 36-Storey Tower

Select Group has opened a private launch of Artistry One Residences in Dubai Design District — a 36-storey tower with panoramic views of Downtown, Burj Khalifa, Dubai Canal and Sheikh Zayed Road.

The numbers

• 36 storeys, floor-to-ceiling glazing.
• Prices from AED 2.3m for a one-bedroom residence.
• 50/50 payment plan.
• Amenities: a private fitness studio, an infinity pool with a terrace on the 21st floor, a spa with sauna, hammam and ice baths, and dedicated recovery and relaxation spaces.

What d3 is, and why it's its own market

Dubai Design District is a quarter built specifically for design, fashion and the creative industries. It's compact, low-rise by Dubai standards, and sits on its own stretch between Business Bay and the canal, in full view of Downtown.

That shapes a specific demand profile for housing. The tenant here isn't a DIFC banker — it's someone who works in a creative field, or wants to live near people who do. The segment is smaller than Business Bay's, but supply in d3 is far tighter too: there are only a handful of residential towers, and each new one noticeably shifts the picture.

On the entry price

AED 2.3m for a one-bedroom is a premium level for Dubai — the same money buys a three-bedroom in JVC. What you're paying for is the address, the view and the limited supply in the district. Judging this purchase by rental yield alone misses the point — rents don't scale with price per square foot in premium locations the way they do elsewhere. The value proposition here is different: liquidity, and the fact that supply is capped by the boundaries of the quarter itself.

What to ask before you reserve

• What the specific unit's view actually is. In a tower marketed on Burj Khalifa views, the difference between one side of the building and the other is a difference in resale price, not just pleasantness.
• What will be built around it. d3 is still developing; a canal view today isn't a guarantee of a canal view in five years.
• The mechanics of the 50/50 plan. Half before handover, half after — what matters is how the first half is broken into instalments.

The developer's neighbouring project is Artistry Residences, in the same quarter. Based on Select Group's official materials.