Peninsula

A Select Group master community on a bend of the Dubai Water Canal in Business Bay: seven towers on a shared podium, a car-free ground level, first keys handed over in early 2025. Phases run from Peninsula One through Peninsula Five with years between handovers, and the quarter also includes a Grade-A office component sold by the full floor.

What Peninsula is as a community

Peninsula is not one tower but a quarter of seven high-rises joined by a shared podium and underground infrastructure. The design logic — a car-free surface, with vehicles pushed underground and the ground plane given to pedestrians — is the same one used at Bluewaters and Creek Harbour — the kind of masterplanned, pedestrian-first waterfront district that London's Canary Wharf or Singapore's Marina Bay would recognise.

The Dubai Water Canal wraps three sides of the site. Developer materials describe the layout as designed so every block has an open view uninterrupted by its neighbour.

First owners began taking keys in early 2025. For a buyer, that moves the project from "promise" to "can be inspected in person" — finish quality, how common areas actually function, and the real view from a real window.

Individual towers differ in what they offer. Peninsula Four, for instance, sits on a large podium with a squash court, three pools including an infinity pool, barbecue areas and its own retail zone on the ground floor. The gap between towers inside one community is larger than the shared name suggests.

Shared infrastructure and distances

Infrastructure is stated at the master-plan level rather than per tower: tennis and padel courts, a children's park, a skate park, a 3x3 basketball court, retail and dining, and a canal-side promenade.

Distances from the developer's own materials: Dubai Mall and Burj Khalifa — 2 km, 7 minutes; Business Bay metro station — 2 km; Dubai Opera — 2 km; DIFC — 6 km, 12 minutes; Dubai Design District — 6 km; Meydan — 10 km; the Ras Al Khor wildlife sanctuary and Jumeirah beach — 9 km each; DXB airport — 15 km, 16 minutes; La Mer — 12 km.

The developer's minutes assume clear roads — the kilometre figures are more reliable than the drive-time estimates, which are worth checking yourself at peak hours.

The phases are different products

Inside the quarter this is not one building: Peninsula One, Two, Three, Four (The Plaza and Tower B), Five and Jumeirah Living Business Bay. Peninsula Five is released under the FIVE hospitality brand, Jumeirah Living under the Jumeirah brand; the remaining towers carry no hotel brand at all.

The difference between them is not cosmetic — the branded towers carry hotel-style management and a different service charge structure — service charge being the recurring annual per-square-foot fee that covers building upkeep.

The practical consequence: "an apartment in Peninsula" without a phase number means very little. Towers differ by brand, handover date, podium content and service charge rate.

How the resale market here actually works

Between 2023 and 2025, Peninsula became one of the most actively resold investment projects in Business Bay, and secondary-market activity remains genuinely liquid. Benchmarks from January 2025: studios around 37–38 sq m priced AED 1.05–1.2 million (~$290K–$330K) depending on tower, floor and view, with a projected rental yield around 5–8%.

A later benchmark, February 2026: a one-bedroom at 80 sq m (860 sq ft) with a canal view on the 12th floor of Peninsula Four was listed at AED 2.17 million (~$590K) with an assumable payment plan, with roughly AED 956,000 owed to the developer on the deal.

Both figures are specific sellers' asking prices on specific dates, not a price list. Verify against registered deals rather than listings — the gap between ask and transaction here can be noticeable precisely because turnover is so high.

A rule every current owner needs to know

Since autumn 2024, the developer stops issuing assignment permits (NOCs) three months before a building's handover. It reads as a technical footnote and carries very practical consequences.

First: the resale window before handover has narrowed, and in the final months before completion sellers compete more tightly against each other — which pushes prices down. Second: anyone planning to exit instead of making the final payment loses that option in the last three months entirely.

Anyone holding a lot in this developer's projects should plan an exit well ahead of schedule, not at the point where paying has become difficult.

The office component

Separate from the residential offer, Peninsula sells Grade-A office space. Stated terms: full floors of 5,500–12,000 sq ft, roughly AED 5,450 per square foot (~$1,485/ft²), a 60/40 payment structure, handover in Q1 2029, shell-and-core for owner fit-out.

Included: roughly 122,000 sq ft of retail and dining, a library for office tenants, a cultural cluster with exhibition space, a boutique cinema and event venues. Certification targets: LEED Platinum and WELL.

The positioning is clear: bring a DIFC-style cultural office district — modelled on Dubai's international financial free zone — to Business Bay. Whether that works outside DIFC itself is a question tenant demand will answer by 2029, not the concept alone.

How Peninsula started — and what not to confuse it with

Select Group released the Peninsula towers one after another, and by spring 2023 construction was well under way. Entry prices in the community started at about USD 177,000 and had more than doubled by autumn 2024. Peninsula Two is a 36-storey tower. One advantage flagged during sales was the developer's credit rating, which let buyers take mortgages on units in towers still under construction — rare for off-plan.

Don't confuse it with H&H's Peninsula Dubai, a separate masterplan in Jumeirah 2 that includes The Peninsula, a 21-storey residential building (from USD 3.8 million at its February 2025 launch), and Dubai's first Rosewood project — 63 residences and five waterfront villas. The name is all they share.

Community composition, Peninsula Four's amenity content, secondary-market benchmarks and the NOC rule — project materials dated 19 and 26 October 2024, 16 and 28 January 2025, 21 February 2026. Master-plan layout, shared infrastructure, the distance table and the phase roster — developer materials for Peninsula and its individual towers. Office component terms — developer materials dated 23 December 2025. Launch prices, Peninsula Two height and off-plan mortgages — community reviews, 2023–2024; H&H projects in Jumeirah 2 — announcements of February and August 2025.